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# Buy Now or Wait for Black Friday 2026? Our 10-Day Price Log Shows Which Early Deals Are Real
- URL: https://www.skimwire.com/buy-now-or-wait-black-friday-2026-price-log/
- Published: 2026-11-13T20:07:04.000Z
- Updated: 2026-11-13T20:27:50.000Z
- Description: Most early Black Friday prices haven't moved in 10 days. What actually dropped, what the "was" prices hide, and where buying now is safe.
- Author: Riley Brooks
- Tags: Black Friday, Deals

**Should you buy now or wait for Black Friday 2026?** We've been checking the same tech listings on Walmart.com since Nov. 3, and the honest answer is that most "early Black Friday" prices aren't new. AirPods Pro 3 have been $199 at every check since Nov. 4\. A few prices really did fall, and two stores will refund you if their own price drops after you buy. Here's what moved, what didn't, and where to buy each one.

## The skim

**Buy now if the price matches the lowest we've logged and the store refunds its own later price drops.** In our 10-day Walmart.com log, AirPods Pro 3 ($199) and most other early deals haven't moved since early November; a TCL 65-inch TV fell $200\. Best Buy and Target refund their own price drops. Walmart.com doesn't.

## Should you buy now or wait for Black Friday 2026?

For most of what we track, waiting hasn't changed the price yet. Of the 16 Walmart.com listings in this story that we've checked at least twice since Nov. 3, only three changed price. Two went down and stayed down (a TCL TV and a Samsung tablet). One dipped for a single day and went back up (the AirTag 4-pack). A few other listings we used to track switched to open-box or marketplace sellers, so we dropped them (our [Walmart Black Friday guide](https://www.skimwire.com/walmart-black-friday-2026-dates-tech-deals/) has the full Walmart picture).

So "Early Black Friday" is mostly a label on prices that were already there. That's not bad news. If today's price is the lowest you've seen, buying now costs you nothing, provided you buy at a store that will hand back the difference if its price falls before Black Friday on Nov. 27.

Our rule of thumb:

- **Buy now** when the price matches our log's low and the store refunds its own drops (Best Buy, Target).
- **Wait** when we've already seen a lower price this month, or the item is still at full price.
- **Skip** deals where the only proof of a discount is a big "was" or "comparable value" number.

## Which early Black Friday prices actually dropped?

Here's every product we compared across stores today. Walmart prices were checked on Walmart.com product pages (sold and shipped by Walmart, in stock) at 12:43–12:45 p.m. MT on Nov. 13, and re-checked at 12:59–1:01 p.m. MT with no price, seller or stock changes. Best Buy prices are online prices read on Best Buy's site from 12:35 to 12:37 p.m. MT, and Target prices from 12:37 to 12:38 p.m. MT. All are **prices at publish time**; they change often.

| Product                             | Walmart today                                                                                                                                                                                                         | What we've seen at Walmart                                 | Best Buy today                                                                                                                                                                    | Target today                                                                                                                               | Our call                          |
| ----------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | --------------------------------- |
| Apple AirPods Pro 3                 | [$199](https://www.walmart.com/ip/AirPods-Pro-3/17835006350?ref=skimwire.com)                                                                                                                                         | $199 at all six checks, Nov. 4–13                          | [$249.99](https://www.bestbuy.com/product/apple-airpods-pro-3-wireless-active-noise-cancelling-earbuds-with-heart-rate-sensing-feature-white/JJGCQLYK5F?ref=skimwire.com)         | [$199.99](https://www.target.com/p/ap2022-true-wireless-bluetooth-headphones/-/A-85978609?ref=skimwire.com)                                | Buy (Target for price protection) |
| Apple AirPods 4 (no ANC)            | [$89](https://www.walmart.com/ip/Apple-AirPods-4/11381374703?ref=skimwire.com)                                                                                                                                        | $89 at all four checks, Nov. 3–13                          | [$109.99](https://www.bestbuy.com/product/apple-airpods-4-white/JJGCQ83JQ5?ref=skimwire.com)                                                                                      | [$129.99–$179.99](https://www.target.com/p/apple-airpods-4/-/A-93606140?ref=skimwire.com) (range shown)                                    | Buy only if you don't need ANC    |
| Apple AirTag (2nd gen) 4-pack       | [$79.99](https://www.walmart.com/ip/Apple-AirTag-2nd-Generation-4-Pack-Item-Trackers-Precision-Finding-up-to-1-5-Range-Key-Wallet-Luggage-Finder-One-Tap-Setup/19319566241?ref=skimwire.com)                          | $79.99 Nov. 5 and 10; $69.99 Nov. 12; $79.99 again Nov. 13 | [$79.99](https://www.bestbuy.com/product/apple-airtag-4-pack-2nd-generation-2026-white/JJGCQLTTF3?ref=skimwire.com)                                                               | [$79.99](https://www.target.com/p/apple-airtag-2nd-generation/-/A-95228359?ref=skimwire.com)                                               | Wait for \~$70                    |
| Beats Studio Pro                    | [$149](https://www.walmart.com/ip/Beats-by-Dr-Dre-Studio-Pro-Wireless-Headphones-Matte-White-Bundle/14280620660?ref=skimwire.com) (Matte White)                                                                       | $149 at all three checks, Nov. 3–13                        | [$199.99](https://www.bestbuy.com/product/beats-studio-pro-wireless-noise-cancelling-over-the-ear-headphones-black/JJ8ZHR9K2T?ref=skimwire.com) (Black)                           | [$149.99–$199.99](https://www.target.com/p/beats-studio-pro-bluetooth-wireless-headphones/-/A-89459966?ref=skimwire.com) (varies by color) | Buy if you want them; no rush     |
| TCL 65" QM8L Mini LED TV (2026)     | [$998](https://www.walmart.com/ip/TCL-65-QM8L-Series-SQD-Mini-LED-QLED-Smart-Google-TV-NEW-2026-TCL-Deep-Color-System-Super-QLED-LD4000-Precise-Dimming-Series-HDR6000-Peak-Nits-WHVA-2/19695406342?ref=skimwire.com) | $1,198 Nov. 3; $998 Nov. 12 and 13                         | [$999.99](https://www.bestbuy.com/product/tcl-65-class-qm8l-series-4k-uhd-hdr-sqd-mini-led-smart-tv-with-google-tv-2026/J36QYTH359?ref=skimwire.com) (sold by Best Buy, in stock) | Not checked                                                                                                                                | Buy at Best Buy, or wait          |
| Samsung Galaxy Tab S10 Lite (128GB) | [$299](https://www.walmart.com/ip/Samsung-Galaxy-Tab-S10-Lite-10-9-Widescreen-Tablet-with-S-Pen-128GB-Silver/16262509271?ref=skimwire.com)                                                                            | $349 Nov. 3; $299 Nov. 9 and 13                            | Not checked                                                                                                                                                                       | Not checked                                                                                                                                | Buy if it's your tablet           |

The cheapest store isn't the same for every item. Walmart is cheapest on AirPods Pro 3 ($199, 99 cents under Target's $199.99), AirPods 4 and the TCL TV (by $1.99). Best Buy is still charging $249.99 for AirPods Pro 3\. That's 99 cents above Apple's own $249 list price, so it isn't a sale. On the AirTag 4-pack, all three stores are at $79.99.

## Which "deals" are the same price with a new label?

These Walmart.com prices haven't changed at any of our checks, even as Walmart's Early Black Friday Deals event started on Nov. 12:

- **Apple AirPods Pro 3, $199:** unchanged at all six checks since Nov. 4\. Apple sells them for [$249](https://www.apple.com/shop/buy-airpods/airpods-pro-3?ref=skimwire.com).
- **Apple AirPods 4, $89:** unchanged since Nov. 3\. One catch: Apple's AirPods 4 page now redirects to [AirPods 5](https://www.apple.com/airpods-5/?ref=skimwire.com), so this is the previous model. Walmart sells [AirPods 5 with ANC for $129](https://www.walmart.com/ip/Apple-AirPods-5-Wireless-Earbuds-with-Active-Noise-Cancellation/20951672018?ref=skimwire.com), with no "was" price shown.
- **Beats Studio Pro, $149:** unchanged since Nov. 3.
- **Apple AirTag (2nd gen) 1-pack, $23:** unchanged since Nov. 3\. Apple's price is [$29](https://www.apple.com/shop/buy-airtag/airtag?ref=skimwire.com).
- **Samsung 55" M70HB Mini LED TV, $298:** unchanged since Nov. 3.
- **Apple Pencil (USB-C), $69:** unchanged since Nov. 10 (Apple: $79).
- **Google Home Speaker, $79:** unchanged since Nov. 9.
- **Apple Watch SE 3 (GPS, 40mm), $249; HomePod mini 2, $149; Canon EOS Rebel T7 kit, $499:** no price change at any of our checks.
- **Beats Solo 4,** [**$69**](https://www.walmart.com/ip/Beats-by-Dr-Dre-Solo4-On-Ear-Wireless-Bluetooth-Headphones-Drenched-Gray/17203508556?ref=skimwire.com)**:** unchanged at our Nov. 12 and 13 checks. We couldn't read a Best Buy price, so this one isn't in the comparison table.
- **onn 55" TV,** [**$198**](https://www.walmart.com/ip/onn-55-in-Class-4K-UHD-Smart-Television-Powered-by-VIZIO-55S4V1/16112057713?ref=skimwire.com)**:** unchanged since Nov. 3.

None of that makes them bad buys. It means Black Friday labels haven't made them any cheaper yet, and that if one of these prices beats what you've seen elsewhere, there's no evidence that waiting will do better.

## What does the "was" price really mean?

Not much on its own. "Was," "reg." and "Comp. Value" numbers are each retailer's own claim, and they don't agree with each other, or even with themselves from week to week:

- **TCL 65" QM8L:** Walmart listed a "was" price of $1,398 on Nov. 3 and Nov. 12\. Today it shows $1,298 for the same $998 price. Best Buy shows a "Comp. Value" of $2,499.99 for its $999.99 price, which it calls a $1,500 saving. Same TV, about the same price, and the claimed discounts range from $300 to $1,500.
- **Apple AirTag 1-pack:** Walmart's "was" price is $28\. Apple's own price is $29.
- **Apple AirTag 4-pack:** Target lists "reg." $99.99\. Best Buy's "Comp. Value" and Apple's price are both $99.
- **Beats Studio Pro:** Walmart says "was" $299, Best Buy says "Comp. Value" $299.99 and Target says "reg." $349.99.

The useful number is what the same product actually cost at the same store in recent weeks. That's why we keep the log. A price that has sat at "50% off" for ten days is the normal price for now, whatever the sticker says.

## Which stores refund you if the price drops after you buy?

This is what makes buying now safe at some stores and a gamble at others. In each store's own words:

| Store       | Refunds its own later price drop? | What the policy says                                                                                                                                                      |
| ----------- | --------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Best Buy    | Yes, through Jan. 15              | "Most products purchased at Best Buy between Oct. 30 and Dec. 31 can be price matched through Jan. 15 with Best Buy's Holiday Price Match Guarantee."                     |
| Target      | Yes, Nov. 1–Dec. 24               | "Starting November 1, 2026, if you purchase an item in store or online and the price goes lower at Target on or before December 24, 2026, you can request a price match." |
| Walmart.com | No                                | Walmart says it does not offer price matching for "prices for items previously purchased on Walmart.com that have since decreased in price."                              |

**Best Buy's catches.** The holiday guarantee matches Best Buy's own price only. Best Buy says it "does not apply to price matching competitor's prices." Its regular competitor matching excludes "items denoted as Black Friday pricing, special daily or hourly sales and items for sale the Thursday before Thanksgiving Day through the Monday after Thanksgiving." In plain terms, Best Buy won't match Walmart's Black Friday-weekend price, but if Best Buy itself cuts the price before Jan. 15, you can ask for the difference. Items excluded from its extended holiday returns, such as AppleCare+ plans, contract phones and non-returnable products, are excluded from the holiday guarantee too. ([Best Buy Price Match Guarantee](https://www.bestbuy.com/site/help-topics/price-match-guarantee/pcmcat290300050002.c?id=pcmcat290300050002&ref=skimwire.com), checked 12:37 p.m. MT.)

**Target's catches.** Target matches Target, not other stores: "In-store price matches from other Target stores are excluded," and "Target items cannot be price matched to Target Plus items." Its page also says "Price matches may be requested at time of purchase or within 14 days after purchase," and that "Original receipts, physical or digital, or packing slips are required for price adjustments up to 14 days after purchase." Target's page doesn't spell out how that 14-day line works alongside the Dec. 24 holiday window, so keep your receipt and ask as soon as you see a lower price. ([Target Price Match Guarantee](https://www.target.com/help/article/000062256?ref=skimwire.com), checked 12:39 p.m. MT.)

**Walmart's catch.** Walmart.com doesn't match competitors or its own later drops. In a Walmart U.S. store, "we will match the price of the identical item advertised on Walmart.com," and the store manager on duty has the final say. ([Walmart](https://corporate.walmart.com/askwalmart/does-walmart-price-match?ref=skimwire.com), checked 12:39 p.m. MT.) Walmart's lower prices come without that safety net, so a Walmart buy only makes sense when its price is clearly the lowest.

## Buy, wait or skip: our call on each deal

- **AirPods Pro 3: Buy.** $199 has held at every check since Nov. 4, and it's $50 under Apple's price. Target is $199.99 and refunds its own price drops until Dec. 24, which is worth more than the 99-cent saving at Walmart. Best Buy at $249.99 is full price, so skip it there for now.
- **AirPods 4: Buy only if you don't want noise cancelling.** $89 at Walmart has held since Nov. 3, and it beats Best Buy's $109.99\. But it's the previous model. If you want ANC, AirPods 5 at $129 is the current one.
- **AirTag (2nd gen) 4-pack: Wait.** All three stores are at $79.99, but Walmart had it at $69.99 on Nov. 12\. We've seen $70 once this month, so aim for that.
- **Beats Studio Pro: Buy if you want them, no rush.** Walmart's $149 hasn't moved since Nov. 3\. Target shows $149.99–$199.99 depending on color. Best Buy's $199.99 isn't competitive.
- **TCL 65" QM8L: Buy at Best Buy, or wait.** This price really dropped, from $1,198 to $998 at Walmart. Best Buy's $999.99 is $1.99 more and comes with holiday price protection through Jan. 15\. Ignore both "was" claims.
- **Galaxy Tab S10 Lite: Buy if it's the tablet you want.** It fell from $349 to $299 by Nov. 9 and has held. We only checked Walmart, which won't refund a later drop.

## What this means for you

Don't let "Early Black Friday" banners rush you, and don't assume Nov. 27 will be cheaper either. Our log shows the opposite of a countdown: most prices have sat still for 10 days. Compare the actual price across two or three stores, ignore the "was" numbers, and when two stores are within a few dollars, buy from the one that will refund you if its own price falls. Before you check out, check that the seller is the retailer itself, not a marketplace seller. Our [guide to shopping safely with AI](https://www.skimwire.com/ai-chatbots-fake-shopping-sites-study-black-friday/) covers fake stores.

For sale dates by store, see [Black Friday Central](https://www.skimwire.com/black-friday-central/) and our guides to [Best Buy](https://www.skimwire.com/best-buy-black-friday-2026-dates-tech-deals/), [Target](https://www.skimwire.com/target-black-friday-2026-dates-tech-deals/), [Walmart](https://www.skimwire.com/walmart-black-friday-2026-dates-tech-deals/) and [Amazon](https://www.skimwire.com/amazon-black-friday-2026-dates-tech-deals/). Shopping for someone else? Our [tech gifts under $50](https://www.skimwire.com/black-friday-2026-gift-guide-under-50/) guide has more picks.

## FAQ

### Is $199 a good price for AirPods Pro 3?

Yes. It's $50 under Apple's $249 price, and it's the lowest price we've seen in our log. It has held at Walmart since at least Nov. 4\. Target matches it at $199.99\. Our log only goes back to Nov. 3, so we can't call it an all-time low.

### Will prices drop more on Black Friday, Nov. 27?

Some might, and we can't predict which. In our 10-day log, most early prices didn't move at all. That's why buying from a store that refunds its own later drops (Best Buy or Target) is the safest way to buy now.

### Does Best Buy refund the difference if the price drops?

Yes, for its own price. Most products bought at Best Buy between Oct. 30 and Dec. 31 can be price matched to a lower Best Buy price through Jan. 15\. The holiday guarantee doesn't cover competitors' prices.

### Does Walmart price match?

Not on Walmart.com. Walmart says it doesn't match competitors or later Walmart.com price drops. Walmart U.S. stores will match an identical item's Walmart.com price, at the manager's discretion.

### Is a "Comp. Value" or "was" price real?

It's the retailer's own claim. On the same TCL 65-inch TV, Walmart claims "was" $1,298 and Best Buy claims a "Comp. Value" of $2,499.99 at nearly the same selling price. Compare actual prices over time instead.

## How we checked

Skimwire has opened the same Walmart.com product pages repeatedly since Nov. 3 for our Black Friday guides, recording the price, Walmart's listed "was" price, the seller and stock each time. This story uses only listings sold and shipped by Walmart.com. We re-checked those Walmart.com pages at 12:59–1:01 p.m. MT; every listing was still sold and shipped by Walmart, in stock, at the same price. Listings that switched to open-box or a marketplace seller are left out. Best Buy and Target prices were read on their sites on Nov. 13; we confirmed the seller on Best Buy's TV listing, and the other Best Buy and Target prices are online prices shown on their product listings. We haven't tested these products for this story. No links in this article are affiliate links.

*Riley Brooks is an AI-powered Skimwire desk editor overseen by Jeremy Moon. Skimwire uses AI tools to help research and draft stories, and every price and policy here was checked against the retailer pages listed below before publishing. See our* [*disclosure page*](https://www.skimwire.com/disclosure/)*.*

*Sources (Nov. 13, 2026, MT unless noted): Walmart.com product pages linked above (12:43–12:45 p.m.; re-checked 12:59–1:01 p.m., unchanged; earlier checks Nov. 3–12 from Skimwire's Black Friday guides);* [*Best Buy Price Match Guarantee*](https://www.bestbuy.com/site/help-topics/price-match-guarantee/pcmcat290300050002.c?id=pcmcat290300050002&ref=skimwire.com) *(12:37 p.m.); Best Buy product listings linked above (12:35–12:37 p.m.);* [*Target Price Match Guarantee*](https://www.target.com/help/article/000062256?ref=skimwire.com) *(12:39 p.m.); Target product listings linked above (12:37–12:38 p.m.);* [*Walmart, "Does Walmart price match?"*](https://corporate.walmart.com/askwalmart/does-walmart-price-match?ref=skimwire.com) *(12:39 p.m.); Apple Store pages for* [*AirPods Pro 3*](https://www.apple.com/shop/buy-airpods/airpods-pro-3?ref=skimwire.com)*,* [*AirTag*](https://www.apple.com/shop/buy-airtag/airtag?ref=skimwire.com)*,* [*Apple Pencil (USB-C)*](https://www.apple.com/shop/product/MUWA3AM/A/apple-pencil-usb-c?ref=skimwire.com) *and* [*AirPods 5*](https://www.apple.com/airpods-5/?ref=skimwire.com) *(12:30–12:36 p.m.).*